Mobile Links 396 Barking Road, London E13 8LL Last updated: 3 June 2026
1. Who We Are
Mobile Links (“we”, “us”, “our”) operates the website https://mobilelinks.co.uk and a physical store at 396 Barking Road, London E13 8LL, near Canning Town Underground Station. We have served East London since 2016.
We sell mobile phones, tablets, laptops and accessories; provide repair, unlocking, and trade-in services; supply UK and international SIM cards, eSIMs, mobile top-ups, calling cards and golden/VIP numbers; and offer printing, courier (DHL, FedEx), internet café, and software/web/app development services — both in store and online, shipping in the UK and internationally.
For the purposes of UK data protection law (the UK GDPR and the Data Protection Act 2018), Mobile Links is the data controller for the personal data we collect about you.
How to contact us about your data:
- Email: [insert your data/privacy email, e.g. privacy@mobilelinks.co.uk]
- Phone: 0203 689 8083
- Post: Data Protection, Mobile Links, 396 Barking Road, London E13 8LL
(If you appoint a Data Protection Officer, add their contact details here. A DPO is not mandatory for most small retailers, so you can leave this out if you do not have one.)
2. The Personal Data We Collect
Depending on how you interact with us, we may collect:
- Identity and contact data — name, billing and delivery address, email address, phone number.
- Order and transaction data — products and services purchased, order history, repair/device details (e.g. make, model, IMEI/serial number), and records of correspondence.
- Payment data — we accept payment by card, bank transfer, PayPal, Amazon Pay, and cryptocurrency. Card payments are processed by our payment providers; we do not store full card numbers on our own servers. For bank transfers and crypto payments we may retain the reference details needed to confirm and reconcile your payment.
- Account data — username and password if you create an account on our website.
- Technical and usage data — IP address, browser type, device information, and how you use our website (collected via cookies — see our Cookie Policy / Section 9).
- Marketing preferences — whether you have opted in to our newsletter and offers (including the 15% first-repair discount).
- Communications — messages you send us via the website, WhatsApp, Facebook, Telegram, email, or phone.
We collect this data directly from you when you place an order, request a repair or service, create an account, subscribe to our newsletter, or contact us.
3. Why We Use Your Data and Our Lawful Basis
UK GDPR requires us to have a lawful basis for each purpose. We rely on the following:
| What we use your data for | Lawful basis |
|---|---|
| Processing and fulfilling your orders, repairs, and services; arranging delivery and courier shipping | Performance of a contract with you |
| Taking and reconciling payments (card, bank transfer, PayPal, Amazon Pay, crypto) | Performance of a contract |
| Managing your account and providing customer support | Performance of a contract |
| Keeping records for tax, accounting, and warranty/guarantee obligations | Legal obligation |
| Sending marketing emails and offers you have opted in to | Consent (which you can withdraw at any time) |
| Improving our website, preventing fraud, and securing our systems | Legitimate interests (kept in balance with your rights) |
You have the absolute right to object to direct marketing at any time. Where we rely on consent, you can withdraw it at any time without affecting processing done before withdrawal.
4. Who We Share Your Data With
We do not sell your personal data. We share it only with the following categories of recipient, as needed to run our business:
- Payment providers — to process card, PayPal, Amazon Pay, and crypto payments securely.
- Couriers and delivery partners — DHL, FedEx, and other carriers, to deliver your orders.
- IT and hosting providers — our website host (Hostinger) and software/plugin services that keep the site running.
- Professional advisers — accountants and, where necessary, legal advisers.
- Authorities and regulators — where we are legally required to disclose information (e.g. HMRC, law enforcement).
We require all our processors to keep your data secure and to use it only for the purposes we instruct.
5. International Transfers
Some of our service providers may store or process data outside the UK. Where this happens, we ensure an appropriate safeguard is in place — such as a UK adequacy decision for the destination country, or the UK International Data Transfer Agreement (IDTA) / UK Addendum to the EU Standard Contractual Clauses — so your data receives an equivalent level of protection.
If you order from outside the UK or we ship internationally, the information needed to complete and deliver your order will be processed accordingly.
6. How Long We Keep Your Data
- Order, transaction, and accounting records — retained for at least 6 years after the transaction, to meet HMRC and tax-law requirements.
- Account data — kept while your account is active; deleted on request or after a period of inactivity.
- Repair/device records — kept for the duration of any warranty/guarantee plus a reasonable period afterwards.
- Marketing data — kept until you unsubscribe or withdraw consent.
- Website/technical data — kept only as long as needed for the purpose collected.
When data is no longer needed, we securely delete or anonymise it.
7. Your Rights
Under UK data protection law you have the right to:
- Be informed about how we use your data (this notice).
- Access the personal data we hold about you.
- Rectify inaccurate or incomplete data.
- Erase your data (“right to be forgotten”), where applicable.
- Restrict our processing in certain circumstances.
- Data portability — receive your data in a portable format.
- Object to processing based on legitimate interests, and to direct marketing at any time.
- Withdraw consent at any time, where we rely on consent.
To exercise any of these rights, contact us using the details in Section 1. We will respond within one month. We may ask you to verify your identity first.
8. Your Right to Complain
If you have a concern about how we handle your data, please contact us first — we will do our best to resolve it. Under recent changes to UK law, from 19 June 2026 you have the right to raise a complaint directly with us as the data controller before going to the regulator.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
- Website: https://ico.org.uk/make-a-complaint/
- Helpline: 0303 123 1113
- Post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
9. Cookies
Our website uses cookies to keep it working, remember your preferences, secure your account, and understand how the site is used. You can control cookies through your browser settings and our cookie banner. (Keep a separate, fuller Cookie Policy if you use analytics or marketing cookies — these require your consent before they are set.)
10. Security
We use appropriate technical and organisational measures to protect your data, including secure (HTTPS) connections, access controls, and trusted payment processors. While no online transmission is completely secure, we take reasonable steps to safeguard your information.
11. Children
Our products and services are intended for customers aged 18 and over. We do not knowingly collect data from children. If you believe a child has provided us data, please contact us so we can remove it.
12. Changes to This Policy
We may update this policy from time to time. The latest version will always be on this page with the “Last updated” date above.
13. Connect With Us
- Website: https://mobilelinks.co.uk
- Facebook: https://www.facebook.com/mobilelinksuk
- Instagram: https://www.instagram.com/mobilelinksuk
- Twitter/X: https://twitter.com/mobilelinkse13
- YouTube: https://www.youtube.com/channel/UC8mBQNwSr6MkT92UT-2voXA
- Google Business Profile: [your Google profile link]
- Customer support: WhatsApp, Facebook, Telegram
This policy is provided as a general template based on UK GDPR, the Data Protection Act 2018, and the Data (Use and Access) Act 2025. It is not legal advice. For full assurance, have it reviewed by a qualified data protection solicitor.